Send only to people who agreed to hear from you, keep each message short with one clear offer, and time it around real moments such as a season, a past purchase or a lapsed customer. Split your list by what customers bought, automate the recurring messages, and always include an easy way to unsubscribe.
What works
- Permission: clear opt in when customers join your list.
- One message, one offer: short subject or first line, one link or reply.
- Segments: new customers, regulars, lapsed customers, by service.
- Timing: seasons, reminders after a service interval, birthdays.
- Automation: welcome, win back and review requests run on their own.
The rules to respect
- Consent and unsubscribe rules differ by country, for example CAN-SPAM and TCPA in the United States, CASL in Canada and the ePrivacy rules in the European Union.
- Identify your business in every message.
- Honor opt outs immediately.
Measure it
Track replies, bookings and sales from each campaign, not only opens, and drop messages that do not bring results.
How Balabot does it for you
Balabot is an AI agency that sets up AI for businesses of every size worldwide, from local businesses to large companies and enterprise teams, with the scope built around your goals and budget. Balabot sets up email and SMS campaigns, including seasonal offers and win back messages, with consent and unsubscribe handled correctly and results reported on WhatsApp.
Common questions
Email or SMS?
SMS for short, timely messages and reminders. Email for richer offers and news. Many businesses use both.
How often should I send?
Often enough to stay remembered, and only when you have something useful. For many businesses that is a few times a month.
Can I message customers on WhatsApp too?
Yes, with opt in and approved message templates on the WhatsApp Business Platform.